Category archives: Case studies
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A change in French law means that, if you doctor a stock image, you have to clearly label it. That’s a good thing in principle, but would a similar law really work here?
The problem isn’t the issue. Thanks to increased public awareness and campaigning by the likes of Lena Dunham and Kate Winslet,[...]
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- I’m a freelance commercial photographer who’s a ‘house photographer’ for many north-west creative agencies. I’d love to be yours.
There aren’t many digital marketing agencies in the North West who have such a large and regular requirement for commercial photography that they have their own in[...]
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- Whatever the brief, wouldn’t it be great if your commercial photography could be repurposed and reused again and again?
If your big corporate events are to make their mark, then the publicity of them needs impact. And whilst you can say a lot with a press release or a well-timed tweet, you ca[...]
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- Channing High School is an outstanding private girls’ school in North London. But when ‘outstanding’ is a difficult thing to explain in the copy of your school prospectus, is it possible to show it in the prospectus photography?
What is it that makes a school outstanding? Contrary to popular [...]
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- Agencies: looking for a commercial photographer who gets the brief, gets the job done and meets the deadline?
I know, I know: this is a blog – hardly the place for overt touting of services. But it occurred to me that I keep name-dropping north west digital/PR/marketing agencies (see, for example[...]
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- What could an individual staff portrait be saying about your team?
It’s staff portrait time again. That means you have a choice: do roughly what you did last time, which probably means the same, standard headshots of roughly the same pool of people who look roughly the same (just a bit older)[...]
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- Before I take your portrait, please tell me if there’s something you’d rather I didn’t focus on.
Today, I carried out a commercial photo shoot in Lancashire that involved taking the portraits of the senior team. Within about 5 seconds of the first subject walking in, I heard the classic, “Good lu[...]
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- Why the obvious choice isn’t always the best choice.
The right location for your commercial photography in Lancashire? Surely, it’ll be the office or workshop, won’t it?
Well, possibly. If your commercial photography involves capturing manufacturing processes then yes, it’s a natural decision [...]
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- You’ve booked your corporate portrait with your commercial photographer. If you’re based in Preston or Lancashire, hopefully you’ve booked that portrait shoot with me. Then, as the day draws near, you start to wonder whether you should prep anything before I turn up. Well…
A portrait shoot – at i[...]
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- You don’t need to be a Lancashire commercial photographer to know that there’s a certain type of corporate photography that crops up again and again.
It’s the sort of imagery you’ll typically find on the websites of businesses whose output is intangible. You can’t shoot the process of doing a tax[...]
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- Of course, it’s a matter of budget and strategy, but consider including any and all of the following in your annual report photography.
Portraits
The natural starting point for any brief. Naturally you’ll want the key figures in the business covered – especially if they’re writing a section of t[...]
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- If you’re just starting out, don’t underestimate the power of professional photography to help you launch.
Starting your own business isn’t easy. Purse strings are (usually) tight and you have to spend every penny wisely. Yet I’d suggest few pennies get spent more wisely than when a start-up [...]
