Author archives: Luke Richards
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- If you’re updating your look, make sure the portrait photography that sells you and your business is updated too.
I’ve lost count of the number of times I’ve taken portrait shots for Stephen Bayliss, singer, songwriter, performer and all round lovely chap. On every one of those occasions his [...]
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- Hiring your own commercial photographer can make all the difference to your website and business literature. Here’s why.
Hands up if you’ve got stock photography on your website. A smiling lady wearing a headset? A man and woman looking smart and business-like and staring into the middle dist[...]
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- MyTime Active’s strapline is ‘Feel Amazing’. I’ve been capturing the lifestyle photography that shows what they mean.
You can say that what you do makes people feel amazing until you’re blue in the face, but nothing is as effective as showing it. That’s why MyTime Active asked me to capture r[...]
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- Exploring the imagery that sells your school.
Every Lancashire lifestyle photographer has their own particular favourite topics – the things they just know are going to look terrific before they ever take the camera out of its case. One of my favourites is school prospectus photography, and l[...]
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- Whilst you've got me, use me...
Returning to visit past clients is a pleasingly regular occurrence. There are, I'm happy to say, plenty of organisations that, when the time comes to launch a new product or service or promote their latest news, award or social activity, give me call.
But t[...]
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- For any social organisation, it's not the nuts and bolts of what you do that counts - it's who you are and the difference you make that matters.
MaxMedia is a Lancashire creative agency that specialises in the social sector. I've worked with them on a number of occasions and this time the bri[...]
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- How “acting natural” can suck the life out of your school prospectus photography.
Even before they hit the age for selfies, kids are naturals on camera – especially when you’re not asking them to stand still and pose.
This week was a perfect example of that. Mytime Active is a national soc[...]
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- PR photography doesn’t get more inspirational.
The businesses and organisations I work with want their commercial photography to create a reaction in the viewer. They want it to inform or inspire; they want to compel people to find out more, to “click here” or “buy now”.
Today, I’d like th[...]
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- Even when you have a brand like Goodyear Dunlop behind you, telling the world about your new launch is still a matter of showing who you are and the difference you make.
To steal a motoring analogy, HiQ, the tyres, parts and servicing people, are burning rubber right now. They’ve launched a n[...]
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- Just because it isn't open/ready/finished doesn’t mean a professional commercial photographer can’t give your customers the complete picture.
Sometimes, my role as a commercial photographer in Preston isn’t about showing what is; it’s about showing what could be. Here’s an example.
The Design[...]
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- How lifestyle photography can show the breadth and power of what you do.
Think commercial photography and you probably think sedate. A boardroom profile here, a product shot of something inanimate there. If there’s exercise involved it’s probably just the walk I get between subject and camera[...]
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- PR experts Havas turn a new menu into a social event, and ask me to head to Blackpool to cover the event photography.
You see, this is why you ask for help from a PR company. Where you might launch your new casino restaurant menu with a degree of fanfare, Havas PR runs a competition where you[...]
