Author archives: Luke Richards
-
- How do your turn commercial photography into a Christmas dinner? Like this...
Between 2009 and 2013, Lancashire County Council ran a successful funding programme for local rural businesses. This year a similar programme – LEADER - will aim to help rural businesses connected with farming, ente[...]
-
- Real is good. No staging. No posing. Just your customers/people/products doing what they do in a genuine, authentic way. Real life can lead to some wonderfully powerful commercial photography. But then, it also has a habit of tripping you up.
The camping experience at Stanley Villa Farm Campi[...]
-
- How showing the scale of my latest project required people and the latest in a growing collection of hi-vis jackets.
You wouldn’t think it, but commercial photography seems to go in cycles. For some reason, you’re chosen to shoot lots of similar subjects for lots of different people, with see[...]
-
- I’m being asked to cover more and more corporate portrait shoots in Lancashire and across the North-West. That’s good news for me (obviously) but it’s also good news for our local businesses. Because it means that more and more people are getting the message: for a whole host of reasons, your portra[...]
-
- You’d think shooting food would be easy. After all, it doesn’t have a mind of its own. It doesn’t wander off between shots, and it doesn’t stand at the back feeling camera shy. In that sense, photographing food is easy – but there’s a big difference between taking a snapshot of the meal you get serv[...]
-
- That’s not a figure of speech. There were guinea pigs. And dogs, rabbits, hamsters and fish. Pets at Home has opened the doors to its brand new store in Rawtenstall, Lancashire, and I was there to cover the PR photography.
A new store is a big deal for any business. When you have the size and[...]
-
- As a Lancashire commercial photographer, you cover a lot of ground. And because you’re always moving on, there’s rarely an opportunity to revisit your earlier work. Recently, Maxmedia helped me put that right...
Maxmedia is a design agency (working out of Ribchester) with a difference. It wor[...]
-
- How to show more than just the product in your commercial photography.
It’s a sweeping generalisation, I’ll admit, but here’s the single biggest difference between what you get from a design agency and a Preston commercial photographer, and someone from the office who’s got the latest iPhone:[...]
-
- If I had £1 for every time someone has said that to me over the years, I wouldn’t need to be a commercial photographer anymore. And if I had £1 for every time someone had looked at the finished results and said “Oh! It’s actually quite good!” I could have doubled my money…
Take the lovely peo[...]
-
- Marilyn Monroe, Stacey Solomon, a Nolan Sister and Captain Jack Sparrow. Photo shoots aren’t usually like this, but the process remains the same.
Event photography is a lot like singing a song on stage. There’s timing, the requirement to ‘perform’ – to get out there and take the shots that co[...]
-
- Which is better for your commercial photography? There’s only one way to find out...
In my last post, I discussed how people can help bring architectural or facilities photography to life. But which people?
In the school prospectus photography discussed in my last post, it was the students [...]
-
- Your mission, should you choose to accept it, is to shoot facilities in a way that engages.
Back in April, I visited Hope Academy in Warrington and spent the day putting together shots for the school’s new prospectus. I was there to capture the life of the school in a number of areas includin[...]
