Author archives: Luke Richards
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- You’re putting a brief together for the photographer who’s going to be shooting the images for your annual report. But with an infinite number of possibilities, what should you ask for?
I’d answer that question in two stages:
1. What's the real purpose of your annual report photography?
O[...]
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- The annual report is the perfect time (and excuse) to get all your ducks in a row, image-wise.
Late winter and early spring is when I start getting bookings to shoot images for annual reports for clients in Lancashire and across the North West. Now, I seem to have two ‘camps’ of clients when [...]
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- If you’re just starting out, don’t underestimate the power of professional photography to help you launch.
Starting your own business isn’t easy. Purse strings are (usually) tight and you have to spend every penny wisely. Yet I’d suggest few pennies get spent more wisely than when a start-up [...]
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- You want professional photography for your business or design project, but there’s just one problem…
It’s strange how things go in cycles. This week, within the space of a couple of days, I found myself talking to two business owners who were thinking about hiring a professional photographer, but[...]
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- One of the big thrills of what I do is seeing my commercial photography illustrating print materials.
I know digital is king, but there’s a special sort of satisfaction I get from seeing my work used in print. That’s because the combination of image, paper and print can work magic you just ca[...]
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- With Christmas fast approaching, here are some ideas for capturing the very best of your event by making more of the corporate event photography.
The red carpet arrival
A grand event needs an entrance to match, and let’s face it, all the effort in getting ready has been leading to this. Your[...]
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- Corporate headshots? I’m starting a one-man crusade to improve the standard of commercial portraits in Lancashire.
Forgive me, I’m going to have a bit of a rant. In the past week I’ve had reason to check the websites of three different companies in and around Preston and in every instance the[...]
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- Every now and again, you get a request that can’t help but make you chuckle:
‘Hi, I’m the new Head of Marketing at Asons Solicitors,’ the email began. ‘I’m trying to track down the photographer who did photos of our old building on Bark Street, Bolton and head shots for our CEO. Unfortunately[...]
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- Elite IB now has an impressive and engaging way of promoting its Easter revision courses.
Last month I covered a project I’d been working on for International Baccalaureate (IB) tutors Elite IB. I was working on a mix of stills photography and video, capturing natural shots of the Elite IB tu[...]
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- Sometimes, what’s happening around the main subject of your imagery is every bit as important as what’s in the foreground...
When market researchers need to bring their subjects together and put them at ease, they choose viewing facilities. If you’ve never heard of such a place, well, until R[...]
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- My latest conference photography shoot has taken me to Loughborough University. Erm, in London.
Hang on a minute, I can almost hear you saying, Loughborough University isn’t in London. It’s in, well, Loughborough. You’re right, of course, but LU has a new centre of excellence in London’s Inno[...]
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- Schools: take another look at your prospectus. Is it time for a refresh?
For any school, money’s tight. So it’s easy to see how years can pass between prospectuses. There’s a limit though. When the children on the pages of your existing prospectus now have children of their own, and when half[...]
