Author archives: Luke Richards
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- Corporate photography for a Preston-based business with a global reach
Take a trip down any high street and you’ll pass at least a couple of vaping shops. What you may not think about is the science behind the products those stores stock. Xyfil is one of the UK’s top E-liquid laboratories, cr[...]
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- It can be warm, engaging and personal. But is lifestyle photography right for every business?
Let’s start with a bit of a definition. What do I mean by ‘lifestyle photography’? Ask a dozen different commercial photographers and you’ll probably get a dozen slightly different answers, but here’[...]
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The class of 2017 tackle commercial photography, with unimpressive results.
It’s a funny thing, being a professional commercial photographer in Lancashire. Tell someone you’re a plumber, or a tree surgeon, a florist or a graphic designer and the response is typically “I’ve got a pipe/tree/event/l[...]
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- It’s easy to think of commercial photography purely as product shots, portraits or case study imagery. And whilst it can be all those things, it can also be rather subtler – as this shoot for Logicspot demonstrates.
Your website has a lot of plates to spin. It’s there to show the world what y[...]
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- Heading to an awards ceremony this season? Make sure the event photographer’s focusing on what really matters.
I’ve covered a lot of awards ceremonies. And I’ve seen a lot of awards. Big ones. Little ones. Glass ones. Perspex ones. Ones that took pride of place in the office cabinet. And ones[...]
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- Knowsley Council has big plans to capitalise on Shakespeare’s connections with Prescot. And I’ve been shooting the site that has won the council a planning award.
If I’d told you I knew all about Shakespeare’s connections with Prescot before this commercial photography commission for a planni[...]
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- Every food student has been taught that dishes need to be a feast for the eyes before they can be a feast for any other part of you. But creating Instagram-quality food is becoming more important than ever before.
It’s probably not what any professional chef wants to hear, but the quality of your[...]
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Out of home advertising has been on the comeback trail of late. But if your business is to take real advantage of it, you’ll need imagery that’s a match for the technology.
Billboards and static Adshel campaigns are hardly an endangered species – yet – but digital out of home advertising (DOOH) e[...]
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- Why occasionally it really is ok to ‘tweak’ a shot.
If you’re a commercial property developer, you don’t wait until the last property’s built to show your potential audience what the finished article will look like. First, you go with the artist’s impression. Then, the moment you’ve got somet[...]
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- Using commercial photography to celebrate success
If you don’t live and work in the North West, the plight faced by Cumbrians in late 2015/early 2016 may have largely passed you by. But for people living in the Lake District, the Storm Desmond floods washed away roads, homes and livelihoods f[...]
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- When was the last time you refreshed your LinkedIn portrait? Or your ‘about us’ page image? Perhaps it’s time to look again.
Take a look at this:
This is a blog post about portrait photography. But, perhaps a little unconventionally, it’s about how you can pack a whole world of meaning int[...]
